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It’s time for PR to measure what counts: outcomes

It’s tempting to evaluate the success of a media announcement simply by gauging how many of your friends are talking about it at a weekend barbie – and even promising to change their ways. That’s what...

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Being responsible demands honesty and courage

Feedback is the breakfast of champions, so they say, yet it’s not always easy to digest. Last year we asked our clients what they thought about us. It was part of our strategic planning review.  Of...

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